WhatsApp Reports: How Is Your Team Doing?

The Reports page turns your chats into simple numbers: how many customers wrote, how fast you answered, and how many bought.

Open it from WhatsApp > Reports, or click Reports at the top of the Messages page.

1. Pick what to look at

1. Period (number 1): 7 days, 30 days or 90 days.
2. Number (number 2): All numbers, or one WhatsApp number.
3. Tabs (number 3): Summary, Response, Funnel, Team, Customers.
4. Export CSV (number 4): download what you see as a spreadsheet.

2. The five tabs

Summary

The big picture for the period:

• Incoming chats: how many customers wrote.
• Replied: how many got an answer.
• Avg first reply time: how long customers waited for the first answer.
• Won and Conversion: how many chats became a sale, and the percentage.
• Current status: chats that need a reply now, wait for the customer, or are done.
• Daily trend: a chart per day, compared with the period before.

Response

How fast you answer:

• First reply time per day, against a target line of 15 minutes. Below the line is good.
• Peak hours: which days and hours are busiest. Use it to plan who works when.
• Meta conversation categories: which kinds of messages you sent and their estimated cost.

Funnel

How many chats reached each stage of your pipeline, for example New → Paid → Shipped. You also see Top lost reasons. Pick one number first (number 1), then open Funnel (number 2) to see the chart (number 3).

Team

One row per agent: chats handled, replied, first reply time, won, and conversion.

Customers

Who buys again: Repeat customer rate, Avg value per customer, and the time between two purchases. A repeat customer is someone with 2 or more won deals in the period.

Summary

• Change the period and number at the top; all tabs follow.
• Export CSV gives you the same data in a spreadsheet.